The WOW Factor
Creating The Ultimate Player Experience
How to Render Your Competition Irrelevant and Attract an
Endless Stream of Loyal Golfers to Your Door!
Endless Stream of Loyal Golfers to Your Door!
I have been traveling the world playing golf for over 40 years and have played over 1,000 courses. In the last 18 months alone, I played golf in over 20 countries. Along the way I have picked up some pretty awesome examples of how clubs around the world use simple ideas to deliver a "Wow" experience. An experience that attracts players to their doors and keeps them coming back.
Over the last 18 months I have put all these amazing ideas together in a single online Masterclass composed of 3 stimulating videos and over 550 slides of examples.
The WOW Factor
Creating The Ultimate Player Experience
How to Render Your Competition Irrelevant and Attract an
Endless Stream of Loyal Golfers to Your Door!
Endless Stream of Loyal Golfers to Your Door!
What People Are Saying
Everyone who has invested in the Wow Factor so far has said it is the most stimulating and powerful program I have ever created! But don't just take my word for it. Read what they're saying for yourself.
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
100% of this Masterclass is devoted to the most important marketing skill of all, creating a "Wow Experience" for every golfer who walks through your door.
100% of this Masterclass is devoted to the most important marketing skill of all, creating a "Wow Experience" for every golfer who walks through your door.
How Will The Wow Factor Masterclass
Benefit Your Club?
Benefit Your Club?
- You will enhance the experience of every member or guest creating more value.
- You will also generate far more referrals.
- You will attract substantially more members and green fee players while significantly increasing customer loyalty.
- You will become the natural first choice for all golf outings and events.
- You will dramatically improve bar and restaurant revenue.
- Range, lesson and pro shop revenue will also rise.
- You will build a social media marketing army promoting your club every day for FREE
- This will make your marketing dramatically more effective at very little cost.
- You will learn how to incorporate a "wow factor" into everything you do and build an iconic brand for your club making it worth far more money.
- Your staff, across every aspect of your operation will become more engaged in delivering a "Wow experience."
- You will become the #1 choice in your market segment and immunize your club form future recessions even in a crowded market place!
How Will The Wow Factor Masterclass Benefit Your Club?
- You will enhance the experience of every member or guest creating more value.
- You will also generate far more referrals.
- You will attract substantially more members and green fee players while significantly increasing customer loyalty.
- You will become the natural first choice for all golf outings and events.
- Range, lesson and pro shop revenue will also rise.
- You will build a social media marketing army promoting your club every day for FREE
- This will make your marketing dramatically more effective at very little cost.
- You will learn how to incorporate a "wow factor" into everything you do and build an iconic brand for your club making it worth far more money.
- Your staff, across every aspect of your operation will become more engaged in delivering a "Wow experience."
Who This Masterclass Is For:
- Private clubs
- Daily fee clubs
- Golf Resorts
- Driving Ranges
- Club Owners
- Managers
- Marketing staff
- Membership Directors
- Chefs
- Superintendents
- PGA Pros
- Serving staff
Here's What You'll Get:
Three Video Lectures
Three Idea Packed 30-Minute Video Lectures. These video lectures that will stimulate enhanced performance at every level of your club.
PDF Download
Wow Factor Worksheet
60 questions pertaining to every front-facing aspect of your business to brainstorm with your staff and create a WOW Factor of your own.
Special Download
How Your Club Can Learn and Profit From The Success of the NFL
Get the Wow Factor for free when you join the Golf Operator Network at just $14.95/month. You'll see how clubs around the world make the typical intangible "club experience," a real life "Wow experience" that golfers can touch, feel and share and how you can do the very same thing for your own club without breaking your budget.
Still Not Convinced? Read On...
Here's What You'll Get:
Three Video Lectures
Three Idea Packed 30-Minute Video Lectures. These video lectures that will stimulate enhanced performance at every level of your club.
PDF Download containing over 550 slides. For quick review of topics and ideas and to help you take a longer look at some of the ideas you decide to implement.
Wow Factor Worksheet
60 questions pertaining to every front-facing aspect of your business to brainstorm with your staff and create a WOW Factor of your own.
How Your Club Can Learn and Profit From The Success of the NFL
Still Not Convinced? Read On...
My friends and I have enjoyed some of our most memorable golf days ever at some sheep infested club in the Scottish Highlands, with awful weather, a colorful caddie and wee dram of local whisky afterwards as we warmed ourselves around a fire in the pub!
My friends and I have enjoyed some of our most memorable golf days ever at some sheep infested club in the Scottish Highlands, with awful weather, a colorful caddie and wee dram of local whisky afterwards as we warmed ourselves around a fire in the pub!
... Why Do I Bring This Up?
... Why Do I Bring This Up?
The long-term success of your club will be dictated not so much by the quality of your course although of course that is obviously a factor, but by the emotional bond you create with your members or guests. Those clubs that fail to create such a bond, a feeling of something greater than the course they happen to be selling will not be able to compete at the top for any length of time.
- Far too much emphasis in the golf industry is put solely on the course conditions, which for better or worse is usually about where it's going to be.
- Or on invisible "service."
- Or on creating an "experience" which in most places exists only as a word on their website not as a tangible thing!
- Far too much emphasis in the golf industry is put solely on the course conditions, which for better or worse is usually about where it's going to be.
- Or on invisible "service."
- Or on creating an "experience" which in most places exists only as a word on their website not as a tangible thing!
The total sum of club membership, a nice day out at your local daily fee course or a weekend away at a resort includes far more than just the quality of the golf course. Some of it is tangible some of it not but the "experience" they get, outstanding or average, is what will bring them back or not!
The more you do to make every step of that experience memorable for all the right reasons the more chance they will choose you.
That does not mean spending a ton of money. That does not mean trying to pretend your club is something that it is not. What it does mean is that you have to think out of the traditional, conservative golf box. It means transforming your operation into something different with a simple paradigm shift in the way you think and operate.
The customer shows up at the club, ultimately for the one key factor few ever mention. He or she is there to be entertained, by your course, range, staff, food, drink and the experience you provide by allowing him to interact with people of similar interests. What few people realize is the entertainment mind set fundamentally changes how an operation is marketed, sold and run and therefore changes the experience it provides to the customer.
Golf is the vehicle by which you entertain
your members and guests!
your members and guests!
The more entertaining you make every aspect of your club the more value you will deliver. Therefore, the more people you will attract and the longer they will stay. If your customer is not entertained he will look for his entertainment not just from other courses but at the stadium, mall, bowling alley, movies and a million other places. Understanding that your competition is not just other clubs' but every other form of adult entertainment makes a profound difference to how you approach the creation of value at your club.
This masterclass will take away the mystery and show you how clubs around the world make the typical intangible "club experience," a real life "Wow experience" that golfers can touch, feel and share!
Copyright 2018 Andrew Wood. All rights reserved.
Copyright 2019 Andrew Wood. All rights reserved.